Fire your agency

Oh where to even start?

Spotted this gem along a two-lane highway a few miles from a car ferry in a low-populated area that sees mostly summer usage. In other words, not much traffic, except perhaps on a 3 day weekend. So if it's supposed to refer to a passing lane, it's just not a good reference. If that red hump on the guy's back is a bowling ball, where are the holes? And then he says "I'm there." He's at the savings lane? Is that like the 10 items or less lane at the grocer? I can't think of any other good analogies for lanes; help? From a design standpoint, the red ball does nothing except to obscure the red text.

My commute grew even more exciting as I saw its sister billboard about 50 miles away in Port Angeles, right across the street from where the Walmart is or used to be (hard to tell these days).

Now the ball has grown and is definitely about to knock out the bald guy, or, he's doing some yogic balancing act, OR, OR, he has a huge tumor growing out of his head. Maybe some new artist just discovered the spotlight effect feature in Photoshop and had to show it off, poorly, as the highlight is centered, and any Photoshop artist worth their salt knows how to move that baby to other parts of the shape. Again the driving lane analogy is poor, because by this time, the highway has been four lanes for several miles. In any case, I think I'd rather buy from Steve than Ray.